At the Intersection of Fashion, Art, and Commerce
We are a collective of strategists, analysts, and creatives dedicated to empowering the next generation of iconic fashion brands.
Our Mission
Our mission is to provide fashion businesses with the strategic clarity and creative vision needed to thrive in a complex global market. We believe in the power of a strong brand narrative, underpinned by rigorous data and deep industry knowledge. We exist to transform ambitious ideas into commercially successful and culturally relevant enterprises, ensuring our partners not only compete but lead. We are committed to fostering sustainable growth and innovation within the industry.
We serve as a strategic partner, guiding our clients through every stage of their journey. From initial concept to international expansion, we provide the tools, insights, and expertise necessary to navigate challenges and seize opportunities. By blending the art of fashion with the science of business, we help create legacies that endure, resonate with consumers, and shape the future of the industry from our home base in Milan.
Our Story
Founded in the heart of Milan's Quadrilatero della Moda, the Milan Fashion Business Lab was born from a desire to bridge the gap between creative talent and strategic business acumen. Our founders, a mix of seasoned fashion executives and data scientists, saw a need for a new kind of consultancy—one that spoke both languages fluently. They envisioned a hub where data-driven strategy and high-fashion creativity could coexist and amplify one another.
Since our inception, we have grown into a trusted advisor for a portfolio of diverse clients, from historic couture houses to disruptive digital-native brands. Our history is defined by our successful partnerships and the tangible growth we've helped our clients achieve. We remain rooted in our founding principles: a commitment to excellence, a passion for the industry, and a belief in the power of strategic thinking to build enduring value.
Our Values
Strategic Rigor
Every recommendation we make is backed by in-depth analysis and data. We believe creativity flourishes when guided by a clear, intelligent strategy that minimizes risk and maximizes impact.
Collaborative Partnership
We integrate seamlessly with your team, acting as true partners. Your success is our success, and we are deeply invested in the outcomes we help create together through open communication.
Industry Excellence
Rooted in Milan, we are committed to upholding the highest standards of the fashion industry. We bring an insider's perspective, a global network, and an unwavering passion for the craft.
Meet Our Leadership
A blend of seasoned industry veterans and innovative strategic thinkers.
Marco Bellini
Managing Partner & Head of Strategy
With over 20 years of experience leading global luxury brands, Marco provides the strategic vision that guides our clients. His expertise lies in international market expansion and corporate strategy, helping brands navigate complex commercial landscapes with confidence and foresight.
Elena Conti
Director of Branding & Creative
Elena is the creative force behind our branding services. A former creative director for renowned fashion houses, she possesses a unique ability to translate a brand's essence into compelling visual narratives. Her work ensures our clients' stories are told with authenticity and impact.
Alessandro Romano
Head of Fashion Analytics
Alessandro leads our data science and analytics team. He specializes in consumer behavior modeling and predictive trend analysis, transforming raw data into actionable intelligence. His insights form the bedrock of our strategies, ensuring every decision is informed and precise.
Giulia Ferrari
Lead Retail Consultant
Giulia is an expert in the architecture of modern retail. She has orchestrated omnichannel transformations for some of the world's leading retailers. Her focus is on creating seamless customer journeys and designing in-store experiences that drive both sales and brand loyalty.